Monday, April 20, 2009

Highway Treadmill Guy

I mentioned Highway Treadmill Guy a while back.

I was driving to work one morning when all of a sudden, I saw this guy on a treadmill right on the side of the road. Now, I live in the freakin' boonies so when I'm driving to work, I'm either way out in the county or I'm on the highway. As it was, I was on the highway portion of my drive. By the time I'm on the highway, traffic is pretty heavy so the first time I saw this dude, it was a quick glance and I wasn't sure I saw what I thought I saw. Still, he was there the next day. And the next. And the next.

Dude. Treadmill on the highway? With all that traffic?

The first couple of times I saw him, I didn't notice any signs or advertisement so I was really confused. It seemed like a rather odd place to exercise.

It was really cold for Alabama on several mornings and this guy was still out there - very bundled up but out there every day. I started trying to figure out his story. I thought maybe he'd lost some kind of New Year's Eve bet. Then, I noticed a banner he had strung up by his highway treadmill.

Aha! He's promoting a health food store!

My logical mind kicked in and I was quite derisive. Dude, health? You're breathing in two county's worth of exhaust fumes every morning. That's fucked up.

But, yet, I was fascinated with this guy. He was dedicated. He was out there every morning. We had some obnoxiously horrible weather. He was out there. After a while, he started jogging - then running - on the treadmill. I found myself talking to him every morning.

"Good morning, Highway Treadmill Guy."

"Dude, you are seriously dedicated, Highway Treadmill Guy."

The weather got better and the layers of clothing lessened.

"Looking good, Highway Treadmill Guy!"

I don't know if he was trying to get healthier or promote the store but he was definitely getting my attention.

A week ago, he had a new sign posted: Last Week

Dude. That sucks.

I'm going to miss him but whatever he was doing, it worked. I'm going to the health food store tomorrow. I'm going to find out what the dealio is.

I'll be sure to let you know.


Anonymous said...

Now THAT is an advertising campaign! Though you have a point on the pollutions - I would like to see some before and after lung function tests . . . I am not sure all the running can negate all fumes!

Mar-Cee-Ah said...

Cool - highway treadmill man -
has a certain ring to it! rather poetic, huh?

Ima Wurdibitsch said...

I'm a slacker. I haven't been by the health food store yet. I will. Soon!