Monday, July 07, 2008

It's Over

The beginning of a relationship is so exhilarating. From the relief that it’s not like the old relationship to the thrill and excitement of all the new discoveries, it’s no wonder we get lost in the bright, glowing light of new love.

Even as the newness begins to wear off and we start seeing the minor (and not-so-minor) flaws, we try to hang onto that glorious rush of euphoria. We forgive the flaws. We tell ourselves that things will get better; things will change.

As time goes on, we try to focus on the positive and ignore the negative. We form mental pros and cons lists. We tell ourselves that the good outweighs the bad.

Eventually, the faults start accumulating and we find ourselves getting inappropriately angry over insignificant events. That’s when we know the end is near. We realize that all those things that infatuated us at the beginning are just glittery window dressing and that the substance just doesn’t exist. They aren’t really there for us when we need them. That’s what happened to me and that’s why it’s over.

I’m breaking up with Target.

Oh, I admit, I was smitten by the wide aisles and clean stores. The OXO brand kitchen implements and the whole wheat pasta selections wooed me. It may have just been the tint of the rose-colored glasses of infatuation that made the screaming, irritable babies less grating and irritating but even that seemed more tolerable at Target.

Sure, they weren’t open twenty-four hours a day and they didn’t carry the fat-free Fage yogurt but no one’s perfect, right? They had a Starbucks and they were less than five minutes from my office. Convenience, cleanliness, and caffeine all in the same place? What’s not to love? They even carried the elusive Honeycrisp apple for a few weeks each year.

Even with all the good, I realized there were problems in our relationship. The pharmacy failed to perform and the staff wasn’t exactly what I’d call satisfying. Still, I returned time and again hoping to recapture the glory of my early love for Target. I should have realized when I bought the pump spray bottles for my canola and olive oils that the end was near. I filled them, pumped them up, then watched in dismay as the oil went from a light, misting spray to a sputtering, dripping, disappointing drizzle. It made me think of old men with prostate problems and that’s not how you want to feel about things you use in your kitchen.

The final straw was a few weeks ago. I didn’t have time to go the long way and hit the drive-through Starbucks on the way to work. I debated the merits of stopping at the Target Starbucks. Sure, I’d have to get out of my car and it was raining but it was just a minute out of the way on the way to the office and it was only ten minutes until eight. I had time. I pulled into the parking lot, thrilled to be getting a spot up front. I unfurled my umbrella and made a damp dash to the door.

It was locked.

I was shocked.

I looked at the sign on the door and saw that they’d changed their hours. They didn’t open until eight o’clock. That was it for me. The end. Target just wasn’t there for me when I needed them.

I can’t close this post without a small confession. Recently, I was out of town on business and my customer wanted to run by Target. I wasn’t going to buy anything but I had a gift card. The lure of the Archer Farms Chai Cookie was too much and I really did need a hat.

I feel so dirty.


Mar-Cee-Ah said...

This post was well worth the wait, girl! I have missed you terribly and hope that all is well outside the 'target' world! What happened to "driving with the brakes on"?? I hope she is ok. Thanks for the update!

KatiaSul said...

I have to say that I began a semi-boycott of Target when they wouldn't let my father apply for a Target Card. They required a drivers license for ID: Dad was in a wheelchair; he offered his US Government issued Retired Military Identification Card (Accepted at more places that American Express). But, no. They would only take a valid drivers license for a credit application (they explained patiently as they looked down at him riding around in his fancy wheelchair). I was infuriated. I called and called and attempted to find a decision-maker. Evidently, they're out of them.

ANd then, to top things off, Target announced last year that they were moving to a more "up-scale" inventory to meet their demographics needs. Go figure.

Ima Wurdibitsch said...

Hi Marcia! It's good to be back. I'm not sure what's going on with Driving... it's been a tough summer for her, I'm sure.

That's ridiculous, Katia. I can't believe they couldn't get a manager to bypass that silly requirement.

muse said...

Too funny! I don't care if a store isn't opened 24 hours as long as they carry name brands...I'm so SICK of store brands that claim to be as good as the name brands-

phishez_rule said...

Your targets have groceries and pharmacy and STARBUCKS!!! No fair.

But our Target sounds better run than yours. So Nyeh!

Anonymous said...

I pretty much stopped shopping at Target when they started selling the same mystery meat as Wally World. You know, the stuff that's pumped up on saline solution and then sold for the same price as everyone else's. It pisses me OFF to spend $4/lb on salt water instead of meat! Also the second time I got BAD seafood was it. Now I go there if it's a toss up between it and Wally World. Sometimes I don't know where do go for the odd bits of stuff like CD notebooks or HDMI cords (I think that's what we bought for the new TV several months ago.)

Otherwise, thanks, I'll pay more for a better product and *way* better service.

hugs Wordi!

Dagpotter said...

Love the new design, at least it is new to me.

Creative Clayer said...

OMG Woman! You had me so scared that you and Dad had split. I was seriously about ready to cry. You're the best thing that ever happened to him!! (and vice versa I'm sure...) Anyway, I'm sorry you and Target parted ways. hehe. I broke up with Walmart months ago and every time I go in there I feel like a backwoods redneck (albeit the best looking backwoods redneck in the store), but sometimes it is just unavoidable. :-/ Glad to see you back!

Ima Wurdibitsch said...

I'm sorry I worried you, C. I adore your dad.

Don't I know it, Muse. However, the Archer Farms cookies are fabulous.

Phishez, I'm glad you have a good Target. I just reached my limit with this one. I may have to stop being so damned picky, though. I'm going to run out of places to shop.

I'm with you, ChefH. I prefer the smaller shops with more personalized service. Sometimes, though, the mega-stores are a necessary evil.

Hiya, Dag. Good to "see" you!